WHAT ARE THE WORLD OLDEST COSMETIC BRANDS?

WHAT ARE THE WORLD OLDEST COSMETIC BRANDS?

What are the world oldest cosmetic brands?

Do you remember sitting at your mother’s dressing table and marvelling over all those wonderful bottles of perfume and beauty products? Or, perhaps you can remember that signature scent that your grandmother always used to wear? Well, some of those brands of cosmetics and beauty products of yesteryear are still going strong today. They have repackaged them and some brands have changed their name, but here are ten of the oldest cosmetics brands in the world that are still in the stores today.

1. Pond’s

Pond’s cold cream used to be the staple of every woman’s beauty kit and it was the product to use to remove your makeup every night. Pond’s cold cream started out as a treatment of cuts and burns and then the company went on to produce talcum powders and soaps. The company was formed in 1846 by Mr. Theron T. Pond, who had discovered that witch Hazel, an ingredient in his cold cream, could heal small cuts and abrasions.

2. Yardley

Yardley’s signature scent is English Lavender and the brand has been around since 1770. There was actually a predecessor to Yardley, who produced lavender soap bars before that, but their records were all destroyed in the Great fire of London in 1666. Yardley’s of London is still supplying high quality beauty products today.

3. Kiehl’s

The American cosmetics brand, Kiehl’s, was formed in 1851 and they still occupy the same building in the East Village of Manhattan that they started out in. Their very first product was Musk Essence Oil, which was known as the Love Oil, is still available today. Kiehl’s are well-known now for their philanthropy and they back causes such as AIDS research, children’s charities and environmental charities.

4. Shiseido

Shiseido was founded in 1872 and it began life as a pharmacy in Tokyo. The brand launched their first beauty product, Eudermine toner, in 1897 and the company is now the largest cosmetic company in Japan and the fourth largest in the world. Shiseido is still one of the leading brands in skin care products they continue to be at the forefront of new innovations too.

5. Vaseline

Vaseline, now owned by Unilever, is now used as a makeup remover and a lip balm, amongst many other things, and it was first patented in 1872 by Robert Chesebrough. Chesebrough discovered the healing properties of petroleum jelly when he visited the oil fields of Chesebrough and he found that the oil workers were using something called “rod wax”, a residue they found on the oil pumps, to heal cuts and burns. Chesebrough took samples of this “rod wax” back with him and patented it as Vaseline.

6. Penhaligon’s

Penhaligon’s is an English perfume house that was in the late 1860s by a barber named William Henry Penhaligon. It is said that Penhaligon got the idea for his first scent, Hammam Bouquet, from the smells that he could smell coming from a Turkish bath that operated near to his barber shop in London. You can still buy that original scent today, along with a full range of body lotions, shower gels and talcum powders.

7. Elizabeth Arden

Elizabeth Arden, whose reals name was Florence Nightingale Graham, began her beauty business in 1910 when she opened her first spa. She then travelled to Paris, where she learned more about skin care products and makeup and that was the beginning of a cosmetics empire. Even now, one of Elisabeth Arden’s original products, her eight hour cream, is still a favourite of celebrities.

8. L’Oréal Paris

L’Oréal was founded by French chemist, Eugene Schueller, in 1909 and the first product that the company released was an innovative hair dye. By 1928, L’Oréal expanded into other hair care and beauty products. Today, L’Oréal is the largest cosmetics company in the world and their advertising catch line, “Because you’re worth it”, is probably one of the best-knows slogans in the world.

9. Nivea

The first time that Nivea brand name was used was when pharmacist Paul Carl Beiersdorf formed his company in 1882 but, it was a new owner of the company, Oscar Troplowitz, who invented the first water-in-oil emulsion skin cream. It was that invention that went on to become the iconic Nivea Crème that is so well-known today.

10. Erno Laszlo

There’s nothing in new about acne and Dr. Erno Laszlo made his name in the cosmetics business when he created a foundation cream for Princess Stéphanie of Belgium who suffered badly with breakouts. D. Laszlo formed his skincare brand in 1927 and he was soon supplying Hollywood actresses, like Grace Kelly and Audrey Hepburn with his products. The band is still available today and they offer a range of exclusive skin care products.

Stay beautiful!

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