Shopping for a new foundation? Here are 10 useful tips for you

Foundation lies at the heart of all good makeup and it creates the canvas onto which the rest of your makeup goes. Choosing the right foundation for you then, is as important as choosing any other element of your makeup kit. With so many different choices available, though, it can be difficult to find the right foundation that suits your skin type and skin colour. If you get the right foundation, it can do wonders for your makeup. It can smooth out your skin, hide blemishes and even out your complexion. Get it wrong, on the other hand, and it can look completely cakey and unnatural. Here, to help you choose the perfect foundation for you, are ten tips on what to look for when you are shopping for foundation.

1. Look for neutral shades

If a foundation has even a hint of any colour other than neutral, natural looking shades, then it will look artificial and out of place. Avoid any foundation, that looks overly yellow, orange or pink, and go for those that are simply shades of natural skin tone. Foundation should only be providing the base for your makeup, not making you look like a clown!

2. Buy foundation with sun protection

Sunlight will age your skin and it can be harmful, so protect your skin with a foundation that contains built in sun protection. Dermatologists recommend that for maximum protection, it is best to layer sun protection, so if you are using a moisturiser with sun protection, it is still the best advice to use a foundation with the same SPF rating, or higher.

3. Ask for expert help

Any decent store will have experts on hand who can help you choose the best shade and type of foundation for your skin tone. Don’t be shy about asking for assistance and don’t be afraid to ask to test before you buy too. The only way to really see if a particular foundation will suit you is to try it on your face and, try and find some natural light to check how it will look when you get outside the store.

4. Foundation for oily skin

If you have oily skin, then your skin will be producing more than enough oils, so choose a foundation that is not oil based. Oil based foundation, on top of oily skin, can cause makeup to bleed and your face could look patchy. Look for oil free formulas and matte foundations; they are the best choices for oily skin.

5. Foundation for dry skin

For dry skin, you can buy foundation that has been enriched with moisturiser, and this will give the best coverage and keep your skin hydrated at the same time. If you want something a little lighter on your skin, then a tinted moisturiser or a BB cream might the best choice for you. For heavier coverage, go with the oil based, creamy foundations.

6. Foundation for normal skin

If you have the ‘down the middle’ normal skin type, then lucky you! You can choose the foundation that suits the occasion just right. Light or heavy cover, tinted moisturiser, mineral foundation or oil based…Just take your pick and make sure the foundation suites your skin tone and doesn’t look unnatural on you.

7. One foundation probably won’t work all year round

Most women will need at least two different foundations, one for the winter and another for the summer. The reason for this is simply that you skin will change with the seasons and you are likely to tan, even if it’s only a little bit, in the summer. Also, in the summer, you will probably need a lighter coverage formula and a slightly darker shade, so that the foundation matches better with the colour of your skin on your arms and neck.

8. Remember that foundation should look natural

If there is one single rule that you should never forget when purchasing foundation, it is that foundation should always look natural. If you can see a line between your foundation and your neck, then either you haven’t blended it in properly, or, more likely, you have chosen the wrong shade of foundation.

9. Ask for tester and samples

The very best way to find out if a foundation will really suit you is take it home and try it out there. Most good makeup stores will have samples and tester that you can take home with you, so make use of them. At home, you can see what it will look like in all kinds of light and you won’t feel like you are being put under pressure to make a quick decision.

10. Know the basic rules

In summary, then, step one is to know your skin type: oily, normal or dry. Then you decide on what type of coverage you need: full, medium or light, and that will depend on your complexion and, finally, match the shade of the foundation closely to your natural skin tone, at that particular time of year. Whatever you choose, your foundation should look natural and seamless, and it should enhance your natural beauty.

What are your favorite foundation makeup tips?

Stay beautiful!

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