We are constantly surrounded by colors and often we don’t even notice the influence that different tones can make on us. Did you know that colors can influence our mood? Marketing and advertising experts are very aware of this matter and of the importance of choosing the right shades for product’s branding or marketing campaigns, because everything (even the level of sales) depends on it tremendously. Perhaps, no choice is as vital as the choice of the “good” colour!

Today, I want to share with you this simple and interesting infographic that breaks down meanings of different tones, explains how color can influence our subconscious mind, shows some common associations of different colors and explains many other characteristics.

So, when you are picking a color for your next project, painting a wall in your house or choosing a lamp for your living room, this color infographic can become your handy guide. Let’s begin…color meaning…

Psychology of Color Infographic
Infographic by WebpageFX


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