10 Instagram Success Tips You Need To Know About
Wanna be an Instagram success? Here are 10 tips you need to know about.
You probably already know that the engagement on Instagram is astounding. Maybe you’ve seen a friends profile and noticed that just a photo of her wearing bunny ears got an incredible 102 likes.
While a photo of you wearing bunny ears on Facebook got just 6 likes.
Trust us, it’s not you. It’s Instagram.
Instagram has a better engagement rate than Facebook, with each post getting around 4.21% of engagement. Compare this to Facebook, which has an engagement per post rate of just .07%.
In other words, if you want to get yourself seen, you have to head over to Instagram.
Unfortunately, as you may have already found out, being a success on Instagram isn’t as simple as posting a few picture. There is a bit of work you need to put in, as well as a few tricks you have to implement.
Let’s take a look at 10 Instagram success tips you need to know about.
You already know all about hashtags from your Twitter days. But could you be using them more? Possibly.
Hashtags enhance a posts visibility. Use as many as you can to clarify what category yours is in so that people can find it when they’re using those search terms.
You’ll have noticed that some people use a LOT of hashtags for each Instagram post. Is there such a thing as too many hashtags? Totally not! Feel free to use your hashtags liberally. Find out which ones are trending and what people are searching for. Get as much hashtag juice as you possibly can out of your posts. It’ll be worth it.
Make Your Profile Picture Exciting And Relevant
First impressions are everything, especially on a website as visual as Instagram. As such, it’s super important that you get your profile picture just right.
Your profile pic needs to be relevant to and consistent with your brand. If you’re travelling around the world, make sure people get that impression from your profile picture.
Your picture should also be positive, happy and preferably smiling (unless, of course, the image you’re projecting is totally the opposite).
Work On Your Bio
Your bio should be short and to-the-point, but it must also be snappy, engaging, informative, fun and – most importantly – different.
The most popular profiles on Instagram come with bio’s that are a little bit different. They’re eye-catching by virtue of the fact that they’re customised.
And everyone who has succeeded on Instagram knows that solid profiles are always backed-up by good bio’s.
You need to be consistent with the amount of posts you make. If you post sporadically three or four times a week and then disappear, you’re not being consistent and people will forget about you. When you return, they certainly won’t expect you to hang around for too long again.
Your posts should also be consistent. Base them around similar themes. If one moment you’re posting pictures of you travelling and the next you’re trying to sell people a beauty product, it’s going to look wildly inconsistent. People won’t know what to expect from you, and it can be a major turn-off. Find your audience and make your posts appealing to them.
Take Good Photos!
It might sound obvious to tell you to take good photos. After all, this is a picture-base website. But because so many tips and tricks to Instagram success are non-photo related, it can be really easy to forget that photo’s are indeed still your bread and butter.
People go on Instagram because they want to see visually appealing pictures that their emotions respond to. They don’t like your posts because your hashtags are on-point. They might be drawn to your photos in the first place because of the hashtags, but it’s the photos that move them.
If you’re a bit nervous about the actual taking photos part, do some research first into basic photography techniques.
And always, ALWAYS uses a good camera.
Document Your Life
Some people really struggle to come up with fresh material for Instagram, primarily because they’re stuck in the habit of posting content as opposed to just documenting their life.
There is a big difference between the two. Content requires you to create. It takes time to do this. You have to think of what to create and then about how you’re going to do it.
But if you just document your life – like a lot of people on Instagram do – it gets much easier.
If you’re traveling, document your travels. If you’re in the process of starting your own business, document the process.
Thought the key to success on Instagram is to be followed rather than follow? You need to do both. Following others is good for networking, and you may chance upon someone who can help you out along the way.
Keep Your Copy Brief
By copy we mean the text that accompanies your photos. This text is meant to briefly explain what the photo is about, and perhaps what inspired it. Maybe you could choose to ask a question too in order to promote a response from people.
Always keep the copy brief, informative and engagement. Your photo is meant to tell the story, and too much text is just going to bore people.
You don’t have to post your own photos all the time. In fact, a lot of people don’t. Instead, they post pictures off the Internet, or quotes.
Picture-based quotes win on Instagram because people just love quotes.
You can post a quote related to anything so long as it has universal value and people will love it. You can post inspiring quotes, motivational quotes, romantic quotes, and so on.
Include A Call To Action
If you want to engage and interact with your audience and really build your profile, adding call to actions (CTAs) to each post is something you should be doing. A CTA is your chance to invite your audience to take some sort of action. Maybe you want them to comment, maybe you’ve got a question for them, or maybe you’ve got a free download for them.
Whatever it is, invite your audience to do something. It’s an easy way of boosting your profile.